Message To Income™

THE SITUATION

You’re EXCELLENT at what you do.

Clients, colleagues, and friends rave about you.

You create life-changing outcomes for your clients.

Your work dramatically improves people’s lives – be it with their finances, in their relationships, to do with their health, or related to more success in their business.

There’s nobody who does what you do in quite the way that you do it.

You may be new to business or you might have spent years dialling in the way you help people.

Either way, you know you have a superpower.

The catch?

You’re not seeing the level of impact, momentum, and INCOME you deserve as a result.

THE PROBLEM

Most coaches, consultants & advisers will blame this problem on external factors:

“The economy’s not great right now.”

“My referral partners aren’t referring.”

“The marketing person/team/agency isn’t doing a good job.”

“The algorithm’s changed – no one’s seeing my content.”

“Our sales rep isn’t converting!”

“There are too many people doing what I do – the competition’s stronger than ever.”

“People don’t need my service as much now because of AI.”

THE TRUTH

None of these is the real reason you aren’t creating the income, impact, and momentum you want from your business.

The real reasons are much simpler.

It comes down to this:

People don’t really understand what you do. Specifically, how you are different from anyone else in your space and how you can solve their exact problems.

They aren’t yet sure you truly understand their problems, so they haven’t developed enough trust and belief in what you do to sign up with you.

There are three ingredients missing in your marketing that are responsible for this lack of momentum.

1. Clarity of Message

People simply do not understand specifically why you are the best one to help them.

The messaging on your website, LinkedIn profile, and in your social media content is not making it clear enough.

2. Volume of Message

There’s not enough of the right message going out. People aren’t seeing you as often and as consistently as they need to so they understand you’re their next best step.

This does NOT mean posting 8 times a day across all social media platforms (unless you have the resources and inspiration to do this).

It means posting a clear message consistently on at least one platform you know your best clients are on.

3. Enough Ways In

Not everyone is ready to sign up and work with you in your full offering right away.

They need some smaller ways of getting a quick win or two with you first so they can be sure this is the next best step for them.

Either you don’t have these yet, or they’re not being deployed in the best way.

THE SOLUTION

The solution is simple, but not always easy.

Losing weight is a simple concept — not always easy — which is why you might work with a personal trainer.

Building a rewarding relationship with your spouse is a simple concept — not always easy — which is why you might work with a relationship coach.

Attracting more aligned clients to your business is a simple concept — not always easy — which is why you might work with a direct-response copywriter, marketer, or sales strategist.

Or — someone who's a combination of all three.

Everything you want is on the other side of Mastering Your Message